Speaking at the launch Mr. Frost said, "Alfaparf Milano is known across the world for the quality of products that we produce. I am confident that we will be able to create a loyal consumer base. Our target is tap all the big chain of salons and hair stylists in India and for that our team of experts will keep conducting workshops, seminars etc. It`s important to educate people about this industry in India because mindset here is different."

Alfaparf has taken it upon themselves to educate and develop products to the highest level for hairstylists who love to create and set images. Mr. Frost works closely with the artistic team and has become part of the companies` education team. As a result, he has conducted several seminars around China and now Asia.

The company is planning to bring in offers for salons with yearly contracts and tie-ups. Plans are to set up their own technical centers & studios in India. Initially company is taping big cities like Mumbai, Delhi, Ahemdabad etc.

Alfaparf Milano is been at the forefront of the cosmetics industry from more than 25 years with operations in more than 90 countries. With the company looking to expand to newer geographies, the Indian market forms a major part of the brand`s international ambitions.

Posted on: 10-July-2008