YLG experts in coordination with Headmasters, UK's iconic salon brand put together “Looks of 2010” hair dos especially for Bangalore. The International experts created the looks for all to see at their salon. The four distinct styles had everyone wowed. While the looks titled Wall Street and California Dreams had a dreamy refreshing feel to it, the Uptown Girl and Club 54 looks were edgy and upbeat. These will be available at 15 outlets across the city. The contemporary international looks were created by the team in one week amalgamating the various influences of Hindi & Kanadda movies, media including fashion and local magazines and your average person on the streets of Bangalore.
Art Director Herman Ho,Headmasters and his team of Hair design specialists from Headmasters were at YLG Bangalore for 8 days, taking the YLG team though an intensive training on globally trendsetting styles. Their research threw up some interesting facts which Rahul Bhalchandra, CEO & Founder chatted with us about “The biggest influencers are no big guesses- Celebrities on Red Carpet. But the twist here is no one wanted a radically different look. The key words were chic, trendy and wearable. The mood board threw up names like Preity Zinta, Bipasha, Aishwarya, Deepika, Priyanka Chopra and Pooja Gandhi.But it is interesting to note that youngsters today don’t want the ramp look but more wearable red carpet looks that are chic and maintenance free. At YLG we are giving them looks that one can wear all day long and also manage the styling on their own to maintain it for a longer duration.”
This was followed by a live demonstration of some of the looks from members of the audience. Though we wish the looks, as seen in the pictures, were as easily transferrable on the average person. Somehow after the hype, the look was just not the same.