is one of India's premier fashion & lifestyle online magazine, which gives an insider’s view of the happenings and buzz on the fashion and lifestyle segment in India

The site is updated daily with globally dynamic editorial content, news, and views, aesthetically packed inside a daily e-newsletter that dispels the monotony of the day

The newsletter has a database that includes over 125,000 people across the globe. Close to 100,000 subscribers receive the daily newsletter and over 50,000 readers log in daily from the homepage

From runway reviews, to collection previews, from model diaries to designer exclusives- spells the alpha and omega of the fashion fraternity, taking the reader on a fashion trip- beyond the runways and beyond the clothes!

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