NEEL SUTRA| Posted On: 20-May-2014

A bold new chapter celebrating Indian fashion & textiles, is a concept store that brings to fore the beauty of human workmanship and weaves from the roots of India.

The name derives its essence from the rich heritage of color Blue in India. Neel is the Hindi name for indigo dye, a distinctive natural color extracted from the plants. The dye has been so precious and coveted in the Old world, that it was also termed the BLUE GOLD. Sutra is a string that holds things together.


Neel Sutra has been co-curated by Sunil Sethi, who needs no introduction for his knowledge & contribution to the Indian Fashion industry & designer Deepika Govind, a pioneer in textile innovation. Taking forward their classicist sensibility, the store’s envisions nurturing the woven-heritage textiles with a unique Indian yet global expression. Weaving together the rich past, preserved traditions and the new India, it is a showcase of Indian soul with a contemporary voice.

The store presently retails creations from celebrated Indian designers designers Rohit Bal, Anju Modi, Abraham & Thakore, Deepika Govind, Pero by Aneeth Arora, Pankaj & Nidhi, Samant Chauhan, Urvashi Kaur, Rahul Mishra & Arjun Saluja, Gaurav Jai Gupta to name a few.

In addition to above design maestros, the store also features an exclusive `Sari Room` which offers bespoke handwoven saris in Kanjivaram, Patola Silk, Chanderi, Ikkat, Jamdani, Uppada and Paithani weaves created by the master artisans of the respective regions and a range of Menswear predominantly in distinctive textiles.

The unveiling was a grandiose affair with live music and still fashion show setting the right mood for the crème de la crème of the Delhi society. Champagne and canapés did the rounds. Mohit burman, kapil chopra – president the oberoi, david Mathews, Sunjay and mohini guleria, v sunil, designer hemant sagar, Didier leaconet, anju modi, gauri karan, anupama dayal, arjun saluja, david Abraham & rakesh thakore, leena singh, amit aggarwal, anand bhushan, socialite ramola bachchan, neera nath, gautam seth and prateek jain were amongst the ones who came by to congratulate curators deepika govind and sunil sethi.

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