The designers commented “the brand believes that a holiday or a vacation is just not an experience but it is a memory that is created for a lifetime. We believe in making this experience not only memorable but also fashionable and a class apart. Our holiday collection is comfortable, versatile and very fashionable. Our clothes can be worn differently for different occasions. The general mood is clean sophisticated fashion, easy and fun, kind of preppy but more subdued and understated”.

‘11.11’ features simple yet distinctive styles of clothes for both men and women with cotton and khadi being the popular fabrics used. Since its launch a few months back, 11.11 has consistently been supplying to stores like Ensemble, Ogaan and Aza and is available at stores in London, Dubai, Bahrain and in India at New Delhi, Mumbai, Pune, Kolkatta, Hyderabad, Ahmedabad, Bangalore and Chennai.

Pics: Sonveer Singh