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editorial@stylekandy.com| Posted On: 18 Jan 2014

The Future of fashion form has been conceptualized by the fashion department of WWI-Neeta Lulla school of fashion with a view to set a dialogue with fashion professionals from various walks of the industry. The world is looking at India as a lucrative market, but at the same time the question is can we truly give a global product and word class retail environment. The forum also aims at understanding the influence global trends have on Indian fashion as well as the use of new age technologies for fashion products and services.

The Forum has been spread across the various categories to cover significant aspects of the Fashion Industry

i) A tribute to Indian handicrafts

India’s handicrafts have registered a significant growth per annum over the last decade. Handicrafts, which were originally confined to gifts, antiques and similar other items now also include a diverse range of lifestyle products. Initiatives such as the Mijwaan Welfare Society are not only teaching girls embroidery and sewing but also giving them a livelihood by encouraging the creation and development of handicrafts through their “Crafts of Hope” initiative.

ii) Emergence of Luxury Brands in India

India is emerging as a hub for luxury brands. The Indian economy has evoked a lot of interest globally given its statistics of some of the highest disposable incomes and increase in the number of millionaires. What would be interesting to understand is whether international brands can adopt the same strategy and pricing in India that has worked for them globally as well as the key challenges faced in the current context.

iii) Growth of fashion retail in India

The fashion retail market in India is currently at a very exciting stage with several new talents coming to the fore front. The question is how should the next generation of fashion entrepreneurs take their business to the next level, what are the business strategies & models that should be adopted, marketing plans put in place as well as the best practices to be followed.

iv) Fashion Trends & Insights for AW 14/15 by WGSN

WGSN provides fashion and design businesses with the intelligence to drive commercially successful products and services. Executives from WGSN will talk on the trends for AW 2014 which will cover the color, style, theme and print based on their in-depth research by their street style watchers and fashion forecasters. The stories are applicable for high street fashion to mass retailers and is broken down into various segments of key styles for menswear, women’s wear and kids wear

v) Significance of E-commerce in Promoting Indian Fashion

The Indian fashion market is witnessing rapid growth in e-commerce with the penetration of Internet and 3G technology. Convenience, speed, comparative shopping, etc are the factors attracting more consumers to the online channel. It has become extremely crucial to understand the impact of this medium on fashion related products and services as well as the benefits of multiple payment options, gifting, convenient return policies etc

i) Influence of Western Silhouette  in the Indian Hemisphere

Global becomes glocal, when a nation has 2/3rds of its population below the age of 30 which is highly aspirational, digitally savvy and highly informed. Designers in the west have woken up to the fact that they have to design for the Indian market keeping their sensibilities and functionality with a western silhouette in mind. The international trends and styles are also increasingly impacting Indian design sensibilities and celluloid.

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