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ACCESSORIES WITH INDIANNESS

editorial@stylekandy.com| Posted On: 26 Oct 2015

Mad(e) In India, a premium lifestyle brand with a vision to become an India-story lifestyle accessories destination by celebrating the spirit, color, ancient, nouveau & mystical identity of India and its people. Headquartered in Mumbai, Mad(e) In India was started in 2013 to celebrate the spirit of India. The insight with which Mad(e) In India started working upon was that people world over have started believing in India. They have started to accept India as the next big entity. Especially we Indians. We have not only started loving India, but also take great pride in either being an Indian and are intrigued with this amazing, wonderfully culturally rich and truly Incredible India.
   
 
The product offerings from Mad(e) In India include lifestyle desirable products and accessories, which depict India in all its vividness with total focus on joy, storytelling, experience and the pride of ownership. Ranging from serving tray inspired by ‘cutting chai’, shot glasses inspired by the Madhubani art of Bihar, wall clock inspired by a charkha, cushion covers by colorful Garba dance, or mobile covers and visiting card holders with sacred symbols of various religions, the brand offers a wide range of products more than 32 product lines at any point of time. An expression of today’s aesthetic taste and lifestyle, its products have an integral India story and Indianness in its designs.


This Diwali Mad(e) In India has added refreshing designs to its range of products in the home-décor category which is an amalgamation of classic and contemporary India. This refreshingly classy inspired-by-India range of products include pen stand, wall clocks, table clock, tissue box, coaster set and vases.




Theyare so stirring and vibrant that it will undoubtedly add a spark of quirk to your home. Different colours and themes pertaining to Royal India like lotus, elephant, Peacock, historical monuments is well depicting the rich cultural heritage of India with a quirky touch.

 
Besides, Mad(e) In India has brought about a new concept of Indiannness in men’s apparel as well which is quite unique in its own way. Unlike before, men’s fashion is sojourning the myth and turning the contemporary elegance with a twist of Indian motifs such as elephant, charkha, kite, old coins printed on a wide range of ties and T-shirts. These days’ men are also opting for these fusion apparels to stand out. And, the same is also reflected in their accessories like Laptop Bags, wallets, etc.
 



Mad(e) In India operates in a hybrid model with its presence in both offline and online. The premium brand has three (3) of its own stores and is also present across 21 multi brand outlets spread across India. It is also present in India’s major International airports through Lotus House. The brand has global presence also.


Pankaj Acharya, Founder & CEO, Mad(e) In India, a serial entrepreneur, has created and nurtured business verticals which together provide 360 brand engagement and marketing solutions. “Mad(e) In India is a creative house which aims in spreading Indianness, fusing the tradition and culture of the country with a tinge of quirkiness into it. We believe in crafting each product’s design to be sophisticated and unique. The company's range of product categories looks to position itself as a pleasure to own Lifestyle brand." Says Pankaj Acharya.

 
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