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FASHION HELPER

Shweta Ganesh| Posted On: 04-July-2013


We’ve often come across the latest fashion apps, online shopping wonders and the tidal wave that swept through fashion- absorbed social media. Fashion and technology are the latest ‘Olsen’ twins that are inseparable. A while ago, we dissected the future of 3-D printing which could powerfully revolutionized fashion trends. It’s time we fashion lovers’ give the geek-techs a little credit for the multitude of speedy innovation.  India hasn’t exactly moved out of the traditional ‘been there, done that’ techniques when it comes to fabrication and machinery as compared to the west. However, we have embraced the ‘smart clothing’ trend suavely. Let’s find out more about ditching the sewing machine in order for more…

 

Fashion Lab is the newest brush with technology as it enables designers to envision their garments in 3D. Designers can establish their creative ideas, draw in 3D, move their drawing and feel the design. If this isn’t breakthrough, what is? Designer Nikhil, of Shantanu & Nikhil says,’ This innovation seems great as it will maximize the time we devote to craftsmanship by hand. But such machinery can be very expensive and that’s one of the primary reasons that they aren’t a big hit in India. However, we use technology when it comes to developing new prints and fabrics. We keep using new techniques in digital prints, laser cuts and even foil printed designs. I see this picking up further once businesses get investments and become brands.’

Rahul Mishra who is popular for ‘green’ fashion shares with us,’ We have ample fabrics that pass through technology like, even the wool available today is of superior quality. Even Lycra has changed the way we look at fitted dresses and nanotechnology has entered the fashion segment.  I’m a firm believer in slow fashion and I visualize new ways to structure my garments. Though technology doesn’t pop-out of my collection I do incorporate new techniques and believe that we must be a part of the changing technology. Cotton, a frequently used fabric uses upto 2 litres of water to dye every meter of it. This water cannot be used afterwards as it is highly toxic. The USA has come up with certain technology that uses air jet to ensure that the water should not be wasted and polluted. This kind of technology is welcoming. However, in a country like India factors like employment, poverty has to be considered. The clue is to establish a fine balance between new-age technology and traditional techniques.’

LFW’s Gen next designer Aniket Satam says,’ Technology is great for mass-made fashion and not for specific fashion. The need of the hour is bespoke and customized services so what the machines can’t do, the hands do beautifully. Our Karigars aren’t tech-savvy, there is lack of awareness about technology at the grassroots. They still perceive machines as a tool to replace man. As a designer, its better to balance the use of the techniques. Even in my collection, I have used process ornamentation which uses age-old techniques to create new textiles and some newer technology like digital printing, abstract machine embroidery, foiling to create a different look and design. The effect of both is different.’


Having arrived, it’s time we catch up with it. However, as our designers truly say there needs to be a fine balance between the two. Where cotton dying can save water we need technology and the craftsmen are required for fine detailing.


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