Mallika Bhatt, make-up artist says that people need to understand the truth behind these claims. She says, ‘In reality, such a thing is absent and celebs are simply referring to minimal make-up. Their minimal makeup consists of cleaning, toning, and moisturizing followed by mascara, liner and nude gloss. Internationally this trend is ‘in’ but as a make-up artist it’s very stressful and one has to use a lot of products in optimum quantity to ensure getting the invisible makeup. The whole task of creating this look is very challenging and tricky for an artist to pull off.’

Anjali Bahirwani, make-up artist says, ‘Of course, it does not exist! In fact this look can be created depending on the person’s skin type. If there aren’t any blemishes to hide then we skip the concealer and jump to using a blush-on. A good base needs to be created which needs to be evened out with a buffer brush. One can also apply boiled beetroot on the skin and moisturize it with a light cream over the eyelids. Apply a coat of mascara to open up the eyes beautifully. This is a natural look that one can pass off as a ‘no make-up’ look.’

Getting the right products for ‘cover up’ seems to be the biggest challenge. But why are celebs making such statements in the first place? Pallavi, Model says that very often stars are afraid of negative remarks and are subject to a constant scanner.  She says, ’They try to please their fans in every way possible and try to connect with them too. Doing things like this they are just looking to get more acceptance.’ She also adds, ‘As models those who have great skin do venture out with just dabbed sunscreen, kajal and gloss. The rest like wearing light make-up daily to enhance their natural features and I don’t see any harm in doing so.’

Vipul Bhagat, makeup artist also feels that this trend is simply a better way to say that celebs use minimal make-up. He says,’ With liquid foundation we even out the skin and get rid of marks or acne. The trick is the way it is done. I have done a lot of beauty and cosmetic ads where we have created such looks. The only minutes that they are really without any make-up on is when we cleanse their face before applying makeup. This kind of make-up is light and doesn’t show at all unless seen minutely.’

We finally know the real secret and also how we can cheat others with these tricks. It’s time for nude make-up, ladies!