Is there anything she can’t do? Heidi Klum is a supermodel with her own reality TV show so it was really only a matter of time before she launched her own website.
Following in the footsteps of Gwyneth Paltrow, the Project Runway star set up the aptly named 'Heidi Klum', a lifestyle site offering tips and advice on fashion, beauty, relationships and parenting.
The mother-of-four, married to British singer Seal, reportedly signed a seven-figure deal with AOL and will even receive 50 per cent of the ad revenue generated.
While Heidi, 37, won't be doing much writing for the video-heavy content, she does model her daily outfits on a 'look of the day' section.
Perhaps Heidi has researched Gwyneth Paltrow's site Goop, which attracted criticism after a fashion newsletter offering shopping tips featured unaffordable clothes that cost thousands of dollars.
Heidi does favour high-end brands like Isabel Marant and YSL but her 'look of the day' also includes a 'get it for less' option, featuring items for around $100.
“I've been lucky enough to meet a lot of interesting people whose ideas and points of view have truly helped make my life better in ways big and small ... and I can't wait to share,” she told a UK website.
“These experts have often also become my friends and have helped make my life more productive and fun.” We wonder what Heidi will do next. Perhaps write a cookbook and a launch a fragrance of her own?