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RAJASTHAN: RUNWAY READY?

Monu Sharma| Posted On: 23-April-2012


It seems the fashion week fever is spreading like wildfire in Jaipur. A while back we had Blenders Pride Jaipur International Fashion Week and now comes the Rajasthan Fashion Week. The first season of the three day event which starts on May 24, 2012 is given a headstart by known city designers. Sk gets in touch with Jaipur based designers and here is what they have to say.


Rohit Kamra of the designer duo Rohit & Abhishek Kamra shares, “I feel it’s good to have fashion activities happening in the city as they take Jaipur to another level. We do have fashion shows in Jaipur, Blenders Pride Jaipur International Fashion Week just happened and Rajasthan Fashion Week is expected in the coming month and being a part of the city my presence too is very important. But what goes wrong is that organizers don’t really have a clear agenda and take fashion in a very commercial sense in a way that the hardcore fashion essence is missing. In either of the fashion weeks, the idea wasn’t that great and not many designers got involved. I also feel that these organizers don’t really hit the right designers instead we see clothes that don’t sell in Jaipur.”


He adds up saying, “I feel the idea behind any fashion week is right positioning, spreading awareness and of course a good set of buyers. I understand in a city like Jaipur, B2B buyers are a bit difficult but we do have a huge B2C market. I also don’t see right client being invited for the shows instead the shows are half empty.”


Designer Aruna Singh says “I have been part of biggie fashion weeks from Mumbai and Delhi which give serious business and a true fashion sense. Also, being a Jaipur based designer I was also part of Blenders Pride Jaipur International Fashion Week for the reason that Blenders is a popular brand and my designer friends were also part of it. But yes, I will be not part of Rajasthan Fashion Week which is slated to be held next month. I feel organizers are not up to the mark and it’s been a year that they have been changing their show dates, designers selection, choreographer etc and I just don’t look ahead to be the part of such an unorganized system. All I can say is that, let us wait and watch how the first season of RFW goes.”


Designer Pallavi of brand Pallavi Jaipur, says “For me, not being a part of shows in Jaipur this year is due to the date clash with big shows like Wills and Lakme. I look out to give my best for the shows and so I want time to prepare. I do want to be part of shows in Jaipur but I feel that I need to be focused on huge shows like Wills and Lakme where serious buying, business and serious fashion industry is there. So, I feel it’s just the time constraint for me. And of course I feel that a bond of Jaipur designers in the Jaipur market is equally important.”


Designer Himmat Singh says, “Jaipur is my hometown and it is always good to be the part of any fashion event being held in the city and also the local clients don’t really get to see me at Delhi or Mumbai fashion ramps. I feel that being a designer there’s a standard that I maintain and don’t really want to compromise with the same. Hence, any organizer who gives me a fair deal takes my show.”


So let’s wait for the first season of RFW to see how it goes, whether a hit or a miss…

 
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